Dubai is the largest and most populated city in the United Arab Emirates (UAE), and generates a tremendous amount of capital. It is a city of luxury, opulence and billionaires. Many businesses are looking to tap into this huge market – however for many the prospect is a little, well, foreign. Thankfully, helping your company do well is not too far removed from anywhere else in the world. There are some nuances to this great city, as well as how to best market yourself and your business there. This guide hopes to help you forge a path of success with your business in Dubai using Search Engine Optimisation (SEO). So, if you are looking to expand into Dubai, this guide is for you.
SEO and Dubai
The concept of SEO is relatively new to Dubai, however it has gained traction rather fast. Especially when compared to other cities in the UAE, Dubai has adapted quickly to technology and SEO as a whole. This is thanks, in part, to the large volume of Indian technological influence found in the region. SEO is huge in India and it seems to have made its way over to Dubai. It is already a very modern, tech-savvy city, so it makes perfect sense that SEO is employed regularly.
Although Dubai is eager to adopt these tech advances, many people still misunderstand how to best tackle SEO. Many ‘specialists’ still use black hat tactics, which will ultimately become obsolete as Google updates their search algorithms. This leaves a great deal of room for businesses that truly understand SEO to step in and take the helm.
It can take a lot of effort to effectively employ SEO tactics for your Dubai business, even in your home country. Firstly, is it going to be worthwhile for you to optimize your site to work well in Dubai? If so, then you will need to work out a few things about your business’s relationship with the city. Do you have a large audience for your services or product that is based in this region? Are you able to sell your products or services there? Do you have any presence, branding or ability to migrate your services?
Part two of this post will look at what search engines are most commonly used in Dubai and the languages used there.
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